Retail

The Mirasys Retail Solution not only delivers higher security but it also increases the efficiency of retail operations and helps in boosting sales and marketing; thus bringing significant advantages to all stakeholders in the retail business alike: The security manager, the retailer, the store concept designer and supply chain management as well as to the merchandise brand owners.

Cameras help in store optimization

Mr. Hannu Roine, a retailer running the Laajasalo K-Supermarket in Helsinki, Finland, wanted to protect his grocery store against shoplifting, fraud, violence and vandalism. He chose a video surveillance system based on Mirasys technology. The system was installed by Wextra Oy. 

“Additionally to being an important tool for security, the video system also helps me to optimize staff allocation. The Mirasys system enables close monitoring of customer statistics and helps me to find better ways to serve my customers in the store,” Mr. Roine states.

“More than 2,000 customers purchase daily their groceries in my store, which means that everything must run without problems. It is important that I know exactly what is going on right now, and by viewing up to 32 cameras simultaneously on a video wall, I get a clear picture of the whole situation and can act immediately as required, thus improving the customer’s shopping experience.”

“All in all, the system boosts business efficiency on-site and improves customer service and sales”, Mr. Roine adds.

Mr. Hannu Roine runs a supermarket that serves more than 2,000 customers every day.

 

An experienced integrator understands the retailer's challenges

"It is important to understand the daily challenges retailers are facing. Additionally to direct theft, many other incidents call the retailer's attention, thus distracting his thoughts from the main business itself," says Mr. Mikko Sihvo, Sales Director at Wextra Oy, a Helsinki based security system integrator.

"High loss figures created by shoplifting, sweetheart deals and employee theft raise merchandise prices and affect the profitability of the retail business," continues Mr. Sihvo. "Also insurance frauds (slip-and-fall cases) bring high costs to the retailers."

"Vandalism and littering not only increase maintenance costs but also cause negative feelings towards the store. Same negative effects are caused by hold-ups and pestering of customers. The motivation of the staff is evenly influenced by the security of the working place."

"Video surveillance plays an essential role in protecting a retail outlet against crime, accidents and other unwanted incidents. It also helps", concludes Mr. Sihvo.

 

An experienced security system integrator understands the retailer's security challenges.

Mirasys Retail Solution 

The scalable Mirasys Retail Solution meets the requirements of retail businesses from a single small convenience stores to large supermarket chains distributed over wide areas.

  • High image quality  –  no blurry pictures but clear and distinct details
     
  • Support for analog and network cameras  –  existing cameras can be exploited
     
  • Use of Video Analytics  –  elimination of false alarms and fast response to incidents
     
  • Integration with POS system  –  affiliation of transactions with recorded images
     
  • Interconnection with EAS gates  –  immediate identification of the suspect

 

The Mirasys Retail Solution is based on intelligent video analytics and integration with other retail systems.

Benefits to Mirasys End Users 

The scalable Mirasys Retail Solution meets the requirements of retail businesses from small convenience stores to large supermarket chains distributed over wide areas.

  • Loss reduction through proactive prevention
     
  • Less incidents through visual deterrence
     
  • Less liabilities through authentic visual evidence
     
  • Untroubled and satisfied customers through higher security and safety
     
  • Confident personnel through increased safety
     
  • Reduction of operational costs through optimized system design and user-friendliness

 

The benefits to end users can easily be measured in lower costs and higher incomes through happy and satisfied customers.